Blackbird is a flight-sharing mobile app that’s similar to Uber Pool, but for planes. They’re on a mission to bring everyone the freedom of flight by providing a private flight experience for budget airline price. Now users can avoid long airport lines, unnecessary baggage fees and crowed terminals. When users book through the Blackbird app, they can show up 15 minutes before a scheduled flight, walk across the tarmac and onto the plane.
With the launch of their app, Blackbird was looking to engage new and existing customers through authentic story telling using LA’s top social media influencers.
We put together a weekend influencer trip from LA to Las Vegas that drove app downloads, created a buzz on social media and generated brand awareness.
We also delivered hi-res assets in the form of video and photo content for the brand to use across their email blasts, ads, social media channels and website.