With over 13 locations in San Francisco and New York, Proper Food is changing the food space by making it easy to eat well on the run. They provide a broad assortment of breakfast, lunch and dinner items, all prepared fresh every morning using the best ingredients that’s packed and ready to go. Hockeystick was enlisted to help Proper Food re-vamp their brand on social media. Over the past 2 years and counting, we've created an online presence, brought their voice and persona to life, and created seasonal content that continues to live on their website.