Son and Garden
Son and Garden is San Francisco's hottest new restaurant serving brunch with a whimsical flair. Prior to its March 2020 opening, the Hockeystick team created a buzz on social media by organizing an influencer event that resulted in booked out reservations for the next three weeks during Son and Garden's soft opening.
When COVID-19 hit (one week after opening), Son and Garden closed for dine-in and quickly pivoted to take-out. To attract new customers, we collaboratively ideated the viral 'Secret Garden Tea Set' and elevated takeout boxes to encourage highly shareable Instagram content. These items quickly became one of the most Instagrammed boxes by San Francisco foodies & lifestyle influencers, while also being featured in multiple viral TikTok videos.
In October 2020, Hockeystick helped open Son and Garden’s 2nd location in Menlo Park, CA. Hockeystick hosted a socially distanced influencer event and built a buzz on social media. During this past year, Hockeystick was able to guide Son and Garden through the pandemic and build a loyal customer and fan base. Menlo Park's weekend reservations continue to be booked out weeks in advance, while customers across the board have incorporated Son & Garden's takeout boxes & tea sets into their lives at home.